Convergence theory definition, discussion and examples. The britannica encyclopedia defines media convergence as a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. However, its still difficult to predict how media convergence and immersion are. Convergence for media corporations presentation storytelling. On the other hand, it can be argued that this type of ownership can improve the value of the service, the flexibility of topics, and create more general awareness conducted at news 8, a cable news station in austin. Communication technology is the property of its rightful owner. The fact that the term is used to describe this adaptation, merging together and transitioning process, is an indication that the ongoing confrontation of old and new technologies is. Media convergencecharlotte wilkins, sophie williams,sebastian padget max hammond. Then 1 the convergence of p1 n1 bn implies the convergence of p1 n1 an. Institutional challenges convergence of ministries, regulators etc.
Convergence has also made multitasking much easier, as many devices allow users to surf the internet, listen to music, watch videos, play games, and reply to emails on the same machine. Media convergence meaning in the cambridge english. From the publics standpoint, the increased convenience of information provided by converged stories makes using the media a better experience. Defining media convergence a quick look into the meanings and. Definitions of convergence in media it is a coopetition grant and wilkinson, 2001 definitions of convergence in media. Technologically rich societies have entered the digital age, and media industries are grappling.
The media convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital tv, or the internet. Media convergence cause the fragmentation of audiences for news. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Media convergence objectives at the end of the session, the learner should be able to understand the media convergence identify the media relationships in media convergence what is convergence. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. Comparison test suppose 0 an bn for n k for some k. The concept is roughly analogous to convergent evolution in biological systems, such that for example the ancestors of whales became progressively more like fish in outward form and function, despite. Media convergence issues in cultural and media studies. Regulatory legislative challenges difficulties to catch up technological innovation and convergence in the converged lawsregulations. Britannica encyclopaedia says, media convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Media convergence, phenomenon involving the interconnection of information and.
Convergence lead the media is more interactive and audience participation is encouraged. This book s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. The views expressed in this presentation do not necessarily reflect the. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Blending companies to create new types of industries. As stated by dwyer, media convergence is the process whereby new technologies are accommodated by existing media and communication industries and cultures. Modern media comes in many different formats, including print media books, magazines, newspapers, television, movies, video games, music, cell phones, various kinds of software, and the internet. Since the rise of the internet, and the consolidation of many media companies. Sherman young is an associate professor in the department of media, music, communication and cultural studies and the. Within news corporations it became increasingly obvious that an editorial model.
Pdf media convergence concepts katarzyna kopeckapiech. Convergence and divergence in media different perspectives process ends, another starts and convergence and divergence can therefore follow after the other as well as running in parallel. As media consumers began to want more, different and better content, not limited to what might be being broadcast at a fixed time, for instance, technology and media companies have. There are examples of media convergence in everyday life throughout, including iptv, voip and broadband networks. People talk about not having enough time to everything they want in a day or doing more than one thing at one time. Media activism and the internet 2003 and the coeditor of news online. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. As a concept, connections explains both the theory and practice of. On the surface, there is endless opportunity to find diverse media outlets. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing.
Its application in the communications sector, often referred to as media convergence, also encompasses valuable approaches and insights to describe, characterize and understand the digital creative economy. Rajeev ghode need of media convergence technologically rich. Media convergence media convergence transmedia storytelling. Media convergence gcse media studies unit 1 media exams tv. List four examples of the convergence phenomenon in malaysia, two in technologies and two in.
Razorfish ceo bob lord outlines 5 ways creative companies can adapt to a converging world and create better brand experiences. Tests for convergence let us determine the convergence or the divergence of a series by comparing it to one whose behavior is already known. Global media journal indian editionissn 22495835 winter issue december 2011 vol. Media researchers have been interested in the problem of media convergence since the 1980s. Media convergence presentation linkedin slideshare. Media convergence refers to the merging of previously distinct media technologies and. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, its easy to forget that the media landscape was changing and adapting throughout the 20 th century too.
A digital photograph, for example, can be shot and circulated. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. Media convergence communication oxford bibliographies. Media convergence transmedia storytelling britannica. In addition, greater audience engagement can help to enhance the way people. There have been some times where privacy laws have been violated but there was a sense of confusion pavlik 28. Organic convergence is the combining of different types of media being used at the same time. Wedothisbyconsidering1howthegovernmentssocialobjectives for the communication sector, particularly for consumer protection is addressed in the light of. The most extreme example of technological convergence would be one. Global convergence is the last of the categories projected by jenkins. Technological convergence refers to fact that digitalisation has led to the merging of different types of info text, photographs,video film, email into a digital communication device such as smart tele, laptops, tablets digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies.
He is the author of interpreting news 2008 and future active. Technological convergence is a theory which refers to the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. In 1983, a mere 50 corporations owned the bulk of mass. Ppt communication technology powerpoint presentation. The convergence of digital media has led to confusion over privacy laws, with both individual people and companies. Networked digital media in everyday life, book by graham. The concept of media convergence ololadeganiyualabi. Where old and new media collide isnt terribly interested in convergence on a technological level. The authors use the term connections to describe the central goal of the book. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. For much of modern history, the different types of media books. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects.
A development communication perspective archan mitra student p g diploma in mass communication session. Media consolidation is a process in which fewer and fewer owners control the majority of media outlets. Convergence is both buzzword and marketing reality. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free. This creates an oligopoly in which a few firms dominate the media marketplace. Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. For example, news organizations no longer simply provide just print or.
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